Mobile App Implementation
A necessary addition to a flourishing 21st century e-commerce business - a mobile app.
Project Overview -
This project involved the design and implementation of a mobile app for Original Favorites, aimed at creating a new, more accessible touchpoint for our wholesale customers. As the brand grew, we saw an opportunity to offer a faster, more direct purchasing experience while building stronger customer relationships through mobile-specific features. My role was to lead the UX design process, collaborating closely with both our engineering and marketing teams to design an app that supports streamlined bulk ordering, enables push notifications for timely communication, and gives our loyal customers an optimized mobile experience built for speed and convenience.
Timeframe:
6 weeks
My Role:
UX & UI Design, Visual Design, Branding, User Flow, Research, Prototyping & Testing
Tools Used:
Figma, Fig jam, Zoom, Google Forms
My Design Process -
Starting With Research
Market Research -
As one of our biggest competitors, it was highly important to see how their app was structured and identify
Bella + Canvas
Main Strengths
24/7 Virtual Sales Assistant: Provides users with access to trend guides, printing techniques, and inventory location, enhancing the shopping experience.
Educational Resources: Offers printing recommendations and product specifications, serving as a valuable tool for industry professionals.
Main Weaknesses
User Experience Issues: Some users report glitches, such as the inability to view the cart or complete purchases, leading to frustration
Limited Push Notification Functionality: The app lacks robust push notification features, which could be used to engage users with updates and promotions.
Wordans
As one of our biggest competitors, it was highly important to see how their app was structured and identify
Main Strengths
Efficient Bulk Purchasing: Designed for quick and efficient shopping, catering to businesses and individuals who need to place large orders swiftly.
Customization Features: Allows users to personalize apparel with logos, names, and colors directly within the app, streamlining the customization process.
Exclusive App-Only Perks: Offers app-exclusive discounts and early access to new product drops, incentivizing users to engage with the app.
Main Weaknesses
Limited Information on Educational Content: The app focuses primarily on purchasing and customization, with less emphasis on providing educational resources or industry insights.
Potential Overemphasis on Speed: While efficiency is a strength, the app may prioritize speed over detailed product information, which could be a drawback for users seeking in-depth details.
Defining Our Needs -
Push Notifications Functionality
Educational Resources
Intuitive Bulk Purchasing